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Bridging The Gap

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Sustainability and “big business” are not two terms that one normally finds linked together.  However, this is a rapidly changing stigma.  2015 has marked a switch; a massive change that shows a step in the right direction.  This is all thanks to the activists.  People are beginning to realize the power they each hold, especially when they come together for a cause.  It is thanks to nonprofits and grassroots movements.  It is thanks to big business. It is thanks to you.

There is a call for policy change; getting to the root of the problem quickly and efficiently.  In February of this year there was a huge movement by CEOs of companies such as SAB Miller, KPMG, Philips, Yara, GSK, DSM, Sumitomo Chemical, AkzoNobel, Novozymes, and Unilever to increase regulatons that protect our environment.  While people are skeptical about the corporations motives, it is at least clear that they want something done.  These companies, like many others not listed, are saving energy, developing green products, and retaining and motivating employees.  Climate change alone costs the average “big” company about $229 million a year already.  And while these massive corporations should not be completely off the hook for some of the ways in which they are still running their businesses, companies like Coca-Cola have partnered with the World Wildlife Fund to protect freshwater sources.  Additionally, superstores like Wal-Mart have completely increased their sustainability initiatives in order to support our planet.  There is this realization occurring that every aspect, whether it be government or big business or grassroot non-profits, of development needs to come together to save our planet.

This movement to a more sustainable future is something that grassroots movements are here to help with.  Grassroots movements are local movements that spring up spontaneously because of a pressing issue that a community or area feels the need to change.  There is a partnership that one can see occurring between these movements/non-profits and big corporations.  For example, in Cambridge, MA there is the Green Streets Initiative.  This non-profit is dedicated to celebrating and promoting the use of sustainable and active transportation in the Boston/Cambridge region.  The initiative came up with something called “The Corporate Challenge” which invites companies to compete to be the green commuting champion by encouraging their employees to interact with the movement.  In the end, there is this incentive that makes people participate.  This movement, like many others that have paved the way for it, has been able to begin to bridge the gap between corporations and “green” based operations.

The big thing that we must realize is that Earth’s current population needs to quickly find a way to accommodate future generations without destroying our planet.  The ticket to this is the combination of government, big business and non-profits.

 

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About the author

Hello! I am currently a college student working on getting my B.S. in Sustainability Science. I like to write about all different types of environmental issues that concern me.

More posts by | Visit the site of Sarah Lippman

 

 

 

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